Changing Floor Trends in the Hospitality Industry

The hospitality industry has generally relied on carpet for their hotel rooms and sometimes even for their lobbies. Some of the reasons are that carpets are cheaper than many flooring alternatives while providing a comforting home feeling and reducing noise. Over the past two years, economy hotels such as Red Roof Inn and Value Place, have started to switch their flooring from carpet to luxury vinyl tiles (LVT). According to Floor Daily, this floor trend is also present in upper midscale hotel chains such as Holiday Inn and Courtyard.


Hotel managers have shifted their focus from the cheap alternative to the longer lasting, more resilient one. While carpets have a lifespan of about six years, LVT can last anywhere from 12 to 20 years, according to Floor Trends Magazine. Even though LVT is more expensive than carpet, the increased lifespan of LVT more than makes up for the difference in initial costs. Additionally, the less frequent need for replacement leads to a reduction in the costs of installation as well as a reduction in the lost revenue due to installation.

Product Spotlight: The Matworks provides LVT infused with MicroCeramicTM silica beads. This new technology makes our product more durable and allows us to provide a 15 year limited warranty on the LVT. Furthermore, Matworks’ Click LVT does not use adhesives and can be installed over existing floors. This allows for faster installation than adhesive-based products and makes the floor ready for same day use.

More importantly though, consumer tastes are changing. According to the senior director of global designs for Marriott International, Nigel Hatcher, guests perceive LVT to be cleaner than carpets. LVT also provides a more spacious feel, which is particularly important to millennials.

Product Spotlight: Not only is there the perception of cleaner floors with LVT but it is in fact so thanks to Nano-SilverTM technology. LVT imbued with nano-silver particles provides for a reduced presence of viruses, fungi, molds, and bacteria on the floors.

Housekeeping also benefits from LVT given that it is much easier to maintain. Marriot found that housekeepers prefer LVT to carpet because it is easier to clean, requiring only a damp mop as opposed to the labor intensive vacuuming and spot cleaning of carpets. Easier floor maintenance leads to a cleaner hotel. LVT is also scratch and stain resistant, further improving the look and reputation of a hotel.

That being said, LVT may not be the best solution for every hotel. A hotel’s use of LVT will depend on its geographic location. Due to LVT’s moisture resistance, LVT has an advantage over carpet in warmer climates, which are prone to moisture. Yet, hotels in the north, such as ski resorts will likely prefer the “warmer” carpet feel.


LVT is a good alternative for hotels that want to upgrade their look but cannot afford the higher prices of wood and tile. The wood look has remained a popular look. Yet, aside from being an expensive option, wood does not provide good noise attenuation. In contrast, LVT when installed over underlayment provides great sound abatement.

Finally, while wood has remained very popular, the current trend leans towards natural and wood graining in gray and taupe colors. While these colors and textures may not be present in nature, LVT provides the client the ability to customize the look of any hotel to the minute preferences of its guests.


About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.