Store Appearance is Critical to Retail Sales

A store’s physical appearance matters — and it does so significantly, according to several recent consumer surveys. The data shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

With 95% of consumers reporting that exterior appearance is important in selecting a store to shop, the survey results suggest that retailers across the board, from restaurants to big-box outlets, should focus on the external presentation of their location to ensure there are satisfied customers inside.

More than two-thirds of consumers say they have avoided a place of business based on its external appearance, which could drastically impact your company’s bottom line.

So what can you do to ensure your customers return and have a positive impression? At the very least, your organization should evaluate the external presentation of your stores as part of you overall marketing efforts. And ask yourself these three questions:

  • What message is our business sending to potential customers?
  • Are we turning potential customers away without knowing it?; and
  • Is the environment of our location consistent with our target customers’ expectations?

We’ve created this useful graphic to illustrate the findings in this survey:

Store Appearance Infographic

 

As an expert in retail flooring, we can help you identify areas where consumers may perceive shortcomings in your store’s entryway and beyond. Contact us with any questions and we will respond with a custom solution: info@thematworks.com.

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.

 

New Product Spotlight: Pronto Porcelain

Pronto Porcelain, a newly introduced product by The Matworks, offers all the benefits and features of porcelain – durable, beautiful, water resistant – but without the installation headaches. This highly innovative product requires no grout, no mortar and no waxing and can be installed in one day for most surfaces.

Pronto’s wide planks offer the appearance of wood and the patented tongue and groove interlocking system eliminates grout lines, giving a more realistic and luxurious look. With a porcelain top and waterproof composite bottom, this product is flexible and incredibly easy to maintain. Because there is no grout or adhesive, these porcelain planks can be removed and re-installed should the need arise.

Pronto is currently available in four colors: dark brown, light brown, grey, white.

Pronto Spec Sheet Pronto surface
About The Matworks
The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.

The True Cost of Slips and Falls

Slips and falls are a major concern for retailers and businesses. According to a report by Zurich North America that focuses on hazards related to snow and ice, the average cost of a slip and fall to an organization is $30,670. In addition to claims by consumers there are also a high number of incidents reported by workers. For a retailer with thousands of visitors per year and hundreds of employees, these claims can cost millions. The good news is the number of claims can be reduced if the right maintenance and flooring plan is in place.

We recommend the following best practices when considering how to mitigate risk in your entrance or lobby:

1. Be sure to have an expert evaluate all of the factors that contribute to risks such as moisture, floor surface materials, overhead coverage and treatment of transitional areas between parking areas and the entrance.

2. Vestibules should have recessed grid systems or permanent carpet installed that act as scrapers on shoe bottoms to remove dirt, debris and moisture.

3. Quality matting, inlaid carpet tiles or permanent carpet tiles with beveled edges should be provided at the interior door threshold and extend 15 to 20 feet into the building to provide additional wiping of shoe bottoms.

4. Maintenance is as critical as the products or systems chosen.

5. The use of caution or wet floor signs is highly recommended to give employees and consumers notice that the floor is slippery when wet. The lack of notice is mentioned often with employee and consumer claims and may cause claim reserves to be increased significantly.

 

The Matworks offers expert advice for all your commercial flooring needs; email us with any questions and we will respond with a custom solution: info@thematworks.com.

 

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.

How does a flooring company get into cleaning?

What is TEC?

Impressed with the service, attention to detail and professionalism we had been providing for their flooring products and installations, our customers began to ask if we would like to manage the cleaning in their stores as well. Given their history with Matworks, they felt we could provide a better product. Additionally, because we had been designing and installing flooring and entrances throughout the country for nearly 50 years, we knew first-hand the impact the right solution had on safety and maintenance costs.

Matworks made the decision in 2007 to invest in starting a full service turn-key service division, however, we did not want to be like everyone else…we truly wanted to differentiate ourselves, and we have.

Research told us:

 

  • Service levels promised but are not delivered
  • Work is not completed correctly or on time
  • Customers lost trust
  • There is not enough visibility in what happens in the field
  • The right data is not provided to the customers
  • Customers didn’t know what they were paying for

 

Built from the same principles that led Matworks to be a leading provider in flooring products for national retailers, TEC began. This simple acronym defines the key principles we operate by: Transparency, Ethics, and Committed Account Supervision.

We recognize that an immaculate facility has a critical impact on the customers’ experience, employees’ satisfaction and most importantly – the brand.

Today, the Matworks TEC division is represented through three key services: Cleaning, Installation and Concrete Care. We are fortunate to work with many major retailers throughout the US, currently we service over a thousand sites. The TEC division represents nearly half the company revenue and continues to be a major focus in our future growth.

 

What is TEC?

Transparency – Open Books

Honesty is one of our core values, and we share our internal operational costs with our customers. From our initial financial models prepared during the bidding phase through ongoing service operations, the Matworks provides a detailed planned versus actual reporting and analysis.

Ethics – We Deliver What We Promise…And We Don’t Charge For What Don’t Deliver.

With nearly 50 years servicing retail, our reputation is who we are. We create value in our relationships by focusing on exemplary service delivery – NOT on increasing our margins at the expense of performance. We know the importance of trust in building strong partnerships, and we work hard every day to earn that trust.

Committed Account Supervision

Our operating model is unique in the industry. The Matworks manages our services through dedicated Area QA Managers and QA Associates in the field. These managers are “account specific” – meaning they work only for their assigned customer and NOT on a territorial basis. This allows 100% focus on store service needs.

TEC Vision: 

  • To be the catalyst to changing the industry
  • To be so good and so successful (in customer satisfaction, growth and profitability) that the industry copies our values and practices
  • …and we teach them how.

 TEC Mission: 

  • To prove that our values and professionalism are the best way to manage.
  • To utilize the brains and hearts, in addition to the hands, of “our” technicians. To make them part of the team, provide them with honorable work and just reward. They will be the secret weapon of a truly great cleaning company.
  • To change this industry. To be the catalyst. To be so good and so successful (in growth and profitability) that the industry copies our values and practices…and we teach them how.
  • We succeed where others have failed through a unique philosophy and operating strategy that truly makes a difference.

 

The Matworks offers expert advice for every commercial flooring need, email us with any questions and we will respond with a custom solution: info@thematworks.com.

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

 

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.

Service Solutions: Why Your Cleaning Company Matters

As the adage goes, first impressions are everything – particularly in a retail environment. When a customer enters a store, their first impression creates an experience, telling them a story about the company and brand. Those initial seconds will inform the customer about the cleanliness and care taken to ensure a pleasant and safe experience. Not only is cleaning important in how a customer perceives your facility and brand, it is also critical for risk management, reducing overall maintenance costs and employee satisfaction.

The consistency of your brand and promoting a safe environment are enhanced dramatically with a quality cleaning partner.

Benefits of choosing the right cleaning partner:

  • Reduces slips and falls
  • Improves store image
  • Routine cleaning and maintenance makes daily cleanings easier
  • Vestibules remain clean for longer periods of time

The Matworks cleaning division has grown consistently since its inception in 2007, doubling our business the past year. We have been providing product and service solutions for nearly 50 years. We recognize an immaculate facility has a critical impact on your customers’ experience, employees’ satisfaction and just as importantly – your brand.

Please email us with any questions and we will respond with a custom solution – info@thematworks.com.

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial; we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.