Store Appearance is Critical to Retail Sales

A store’s physical appearance matters — and it does so significantly, according to several recent consumer surveys. The data shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

With 95% of consumers reporting that exterior appearance is important in selecting a store to shop, the survey results suggest that retailers across the board, from restaurants to big-box outlets, should focus on the external presentation of their location to ensure there are satisfied customers inside.

More than two-thirds of consumers say they have avoided a place of business based on its external appearance, which could drastically impact your company’s bottom line.

So what can you do to ensure your customers return and have a positive impression? At the very least, your organization should evaluate the external presentation of your stores as part of you overall marketing efforts. And ask yourself these three questions:

  • What message is our business sending to potential customers?
  • Are we turning potential customers away without knowing it?; and
  • Is the environment of our location consistent with our target customers’ expectations?

We’ve created this useful graphic to illustrate the findings in this survey:

Store Appearance Infographic

 

As an expert in retail flooring, we can help you identify areas where consumers may perceive shortcomings in your store’s entryway and beyond. Contact us with any questions and we will respond with a custom solution: info@thematworks.com.

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.

 

Design Solutions & Trends: Moving Beyond the Uniformity of Wall-to-Wall With Carpet Tiles

Carpet tiles, also known as carpet squares or modular carpet, have gained popularity in commercial design for their flexibility, cost and aesthetics. In many instances, carpet tiles are a better alternative than wall-to-wall in a retail setting because of the ability to rotate or replace individual tiles due to heavy foot traffic or wear. From a design perspective, carpet tiles are a great solution to incorporate an organization’s color palette or create unique designs by interchanging colors or patterns without incurring additional costs.

In deciding whether to use carpet tiles or wall-to-wall, consider these qualities:

Styles of Carpet Tile

Carpet tiles come in many different styles and colors. They are available in:

  • Various sizes
  • Multiple fiber types
  • Pile styles

This means there is likely a carpet tile equivalent for the same product available in rolled goods. Aside from the format, the major difference between standard carpet rolls is the tile backing material. Carpet tile backing material options include: vinyl, fiberglass, vinyl/fiberglass, urethane, woven polypropylene, and recycled vinyl. Quality backing systems are important because they provide stability and help carpet tiles withstand moisture and may also have anti-fatigue properties.

Along with different backing options, carpet tiles come in both non-adhesive and adhesive styles. This allows for easy removal and replacement of individual tiles, saving money on both product and installation.

Choosing The Right Product

Pros of Carpet Tiles

Carpet tiles come with a range of benefits that include:

  • Easier installation than standard rolled carpet
  • Carpet tiles can often be installed over other flooring types, such as wood, tile or vinyl.
  • Easier cleaning and care. Individual carpet tiles can be removed for cleaning, and replaced when dry. If one area of the floor becomes damaged, the tile can be replaced without replacing the entire floor.
  • Carpet tiles allow for freedom with design, allowing you to give more depth and texture to a room.
  • Many carpet tile options have enhanced stain resistance, which helps to reduce maintenance time and expenses.

Cons of Carpet Tiles

Carpet tiles also come with some disadvantages that are good to be aware of. These include:

  • The seams of the carpet tiles can be more easily seen when compared to wall-to-wall carpet rolls. Without careful installation, the seams could appear uneven.
  • Like their carpet roll counterpart, they are not ideal for areas subject to moisture and may buckle or curl if not properly installed and maintained.

With so many beneficial features, carpet tiles are a solution we often recommend as part of a comprehensive flooring evaluation. The Matworks offers expert advice for all your commercial flooring needs; email us with any questions and we will respond with a custom solution: info@thematworks.com.

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.