Store Appearance is Critical to Retail Sales

A store’s physical appearance matters — and it does so significantly, according to several recent consumer surveys. The data shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

With 95% of consumers reporting that exterior appearance is important in selecting a store to shop, the survey results suggest that retailers across the board, from restaurants to big-box outlets, should focus on the external presentation of their location to ensure there are satisfied customers inside.

More than two-thirds of consumers say they have avoided a place of business based on its external appearance, which could drastically impact your company’s bottom line.

So what can you do to ensure your customers return and have a positive impression? At the very least, your organization should evaluate the external presentation of your stores as part of you overall marketing efforts. And ask yourself these three questions:

  • What message is our business sending to potential customers?
  • Are we turning potential customers away without knowing it?; and
  • Is the environment of our location consistent with our target customers’ expectations?

We’ve created this useful graphic to illustrate the findings in this survey:

Store Appearance Infographic


As an expert in retail flooring, we can help you identify areas where consumers may perceive shortcomings in your store’s entryway and beyond. Contact us with any questions and we will respond with a custom solution:

About The Matworks

The Matworks is a team of individuals with vast industry knowledge, committed to supporting the core values of its employees and customers. By taking a holistic approach, we are positioned to understand the needs, challenges and risks associated with all flooring solutions.

The Matworks offers more than four decades of expertise combined with the dexterity to be entrepreneurial, we are more than a flooring company – we are risk managers, business advisors and partners in your success. Our comprehensive flooring solutions are designed to meet the unique needs of each of our customers.